Jiseon Ahn is an Assistant Professor of Global Business at the School of Business, Hanyang University. She received her Ph.D. in Hospitality Administration from the University of Houston. She is teaching courses on international business at the undergraduate and graduate levels. Her research interests are international brand management, service experience management, corporate social responsibility, and well-being.
■ Education
2018, Ph. D. in Hospitality Administration, University of Houston
2014, M. A. in Global Retailing, University of Houston
2006, B. A. in Clothing and Textile, Hanyang University
■ Employment
2021. 3 – Present, Assistant Professor, School of Business, Hanyang University
2018. 8 – 2021. 2, Assistant Professor, School of Hospitality, Tourism & Events, Taylor’s University, Malaysia
■ Refereed Journal Articles (Selected)
Hong, E., & Ahn, J. (Forthcoming). Impact of status signaling on customers’ positive behaviors in the organic restaurant market. Service Industries Journal (SSCI). doi: doi.org/10.1080/02642069.2021.2006644
Lu, S., Kwon, J., & Ahn, J. (Forthcoming). Self-service technology in the hospitality and tourism setting: A critical review of the literature. Journal of Hospitality & Tourism Research (SSCI). doi:10.1177/1096348020987633
Ahn, J., Shamin, A., & Park, J. (Forthcoming). Impacts of cruise corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification. International Journal of Hospitality Management (SSCI). doi: 10.1016/j.ijhm.2020.102706
Park, J., & Ahn, J. (Forthcoming). Editorial Introduction: Luxury Services Focusing on Marketing and Management. Journal of Retailing and Consumer Services (SSCI). doi: 10.1016/j.jretconser.2020.102257
Ahn, J., Li, L., & Kwon, J. (Forthcoming). Impulsive buying in hospitality and tourism journals. Annals of Tourism Research (SSCI). doi: 10.1016/j.annals.2019.102764
Ahn, J., Back, K. J., Barišić, P., & Lee, C. K. (Forthcoming). Co-creation and integrated resort experience in Croatia: The application of service-dominant logic. Journal of Destination Marketing & Management (SSCI). doi: 10.1016/j.jdmm.2020.100443
Padma, P., & Ahn, J. (Forthcoming). Guest satisfaction & dissatisfaction in luxury hotels: An application of big data. International Journal of Hospitality Management (SSCI), 84. doi: 10.1016/j.ijhm.2019.102318
Ahn, J., & Thomas, T. (Forthcoming). The role of customers’ perceived values of integrated resort brands in destination. Journal of Destination Marketing & Management (SSCI). doi: 10.1016/j.jdmm.2019.100403
Gao, M., & Ahn, J. (Forthcoming). Factors influencing employee use of company mobile applications in the food and beverage industry. Journal of Foodservice Business Research (SCOPUS). doi: 10.1080/15378020.2022.2045858
Ahn, J. (Forthcoming). Exploring perceived innovation in building customers’ patronizing behavior in the food delivery application context. International Journal of Quality and Service Sciences (SCOPUS). doi: doi.org/10.1108/IJQSS-08-2021-0114
Ahn, J., Hyun, H., & Kwon, J. (Forthcoming). Perceived benefits and willing to pay premium for luxury experiences: Exploring perceived authenticity as the mediator. Tourism Recreation Research (SCOPUS). doi: 10.1080/02508281.2021.1877433
Ahn, J., & Lu, S. (Forthcoming). The impact of corporate social responsibility on behavioral intention: Customers’ response to two types of fit. International Journal of Hospitality & Tourism Administration (SCOPUS). doi: 10.1080/15256480.2020.1862016
Ahn, J., & Kwon, J. (2022). Shopping with perceived benefits of sustainable consumption on online resale platform. Marketing Intelligence & Planning (SSCI), 40(3), 408-424.
Ahn, J. (2022). Impact of cognitive aspects of food mobile application on customers’ behavior. Current Issues in Tourism (SSCI), 25(4), 516-523.
Ahn, J., & Kwon, J. (2022). The role of customers’ trait and emotion in impulsive buying behavior: an empirical study Journal of Strategic Marketing (SCOPUS). 30(3), 320-333.
Ahn, J., & Lu, S. (2022). Examining the relative role of CSR activity and cruise customers’ behavior. Social Responsibility Journal (SCOPUS), 18(3), 453-468.
Ahn, J., & Soeiro, J. (2022). Exploring the role of intrinsic and extrinsic CSR attributes for customers’ positive behavioral intention. Social Responsibility Journal (SCOPUS), 18(3), 663-678.
Lee, S., & Tan, Y. E., Tam, C, L., & Ahn, J. (2022). The facilitative effect of impulsiveness on the Dark Triad and social network sites addiction: The Dark Triad, impulsiveness, SNS addiction. International Journal of Technology and Human Interaction (SCOPUS), 28(1), 1-15.
Ahn, J. (2021). Promotion of customer patronizing behavior by utilizing fairness experience in the food delivery application. Current Issues in Tourism (SSCI), 24(17), 2386-2391.
Ahn, J., & Kwon, J. (2021). Examining the relative influence of multidimensional customer service relationships in the food delivery application context. International Journal of Contemporary Hospitality Management (SSCI), 33(3), 912-928.
Ahn, J. (2021). The role of hope and compulsion of CSR activities in hotel customers’ engagement. Current Issues in Tourism (SSCI), 24(14), 1958-1964.
Park, J., Ahn, J., Hyun, H., & Rutherford, B. (2021). Examining antecedents of retail employees’ propensity to leave. International Journal of Retail & Distribution Management (SSCI), 29(6), 759-812.
Lee, M., Ahn, J., Shin, M. J., Kwon, W., & Back, K. J. (2021). Integrating technology to service innovation. Journal of Hospitality and Tourism Technology (SSCI),12(1), 19-38.
Kwon, J., & Ahn, J. (2021). Influencing cruise customers’ impulsive buying behavior. International Journal of Quality and Service Science (SCOPUS), 13(3), 456-470.
Kwon, J., & Ahn. J. (2021). Socio-demographic characteristics and green consumption behavior in developing countries: The case of Malaysia. Social Responsibility Journal (SCOPUS), 17(8), 1213-1231.
Shamin, A., Maheen, A., & Ahn, J. (2021). Implementing ‘Cleanness is half of faith’ in re-designing Tourists’ Experiences and Salvaging the Hotel in Malaysia during COVID-19 pandemic. Journal of Islamic Marketing (SCOPUS). 12(3), 543-557.
Kwon, J., & Ahn, J. (2021). The effect of CSR skepticism on positive attitude, reactance, and behavioral intention. Journal of Hospitality & Tourism Insights (SCOPUS), 4(1), 59-76.
Ahn, J. (2020). Understanding the role of autonomy, competence, and relatedness needs satisfaction in the CSR context. Journal of Sustainable Tourism (SSCI), 23(12), 2027-2043.
Park, J., Ahn, J., Han, S.L., Back, K.J., & An, M. (2020). Exploring internal benefits of medical tourism facilitators’ satisfaction: Customer orientation, job satisfaction, and work performance. Journal of Healthcare Management (SSCI), 65(1), 90-105.
Ahn, J. (2020). Effectiveness of demographic characteristics in understanding travelers’ perceived value in the integrated resort sector in Malaysia. Journal of Vacation Marketing (SSCI), 26(2), 195-210.
Ahn, J., & Back, K. J. (2020). The structural effects of affective and cognitive elaboration in formation of customer–brand relationship. The Service Industries Journal (SSCI), 40(3-4), 226-242.
Ahn, J. (2020). Role of harmonious and obsessive passions for autonomy, competence, and relatedness support with integrated resort experiences. Current Issues in Tourism (SSCI), 23(6), 756-769.
Ahn, J., & Kwon, J. (2020). Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention. Current Issues in Tourism (SSCI), 23(12), 1559-1574.
Ahn, J., Wong, M., & Kwon, J. (2020). Different role of hotel CSR activities in the formation of customers’ brand loyalty. International Journal of Quality and Service Science (SCOPUS), 12(3), 337-553.
Kwon, J., & Ahn, J. (2020). CSR perception and revisit intention: The roles of trust and commitment with the hotel company. Journal of Hospitality and Tourism Insights (SCOPUS), 30(5), 607-623.
Ahn, J., Back, K. J., & Boger, C. (2019). Effects of Integrated Resort Experience on Customers’ Hedonic and Eudaimonic Well-Being. Journal of Hospitality & Tourism Research (SSCI), 43(8), 1225-1255.
Ahn, J. (2019). Corporate social responsibility signaling, evaluation, identification, and revisit intention among cruise customers. Journal of Sustainable Tourism (SSCI), 27(11), 1634-1647.
Ahn, J. (2019). Cognitive antecedents and affective consequences of customers’ self-concept in brand management: A conceptual model. International Journal of Contemporary Hospitality Management (SSCI), 31(5), 2114-2128.
Ahn, J., & Back, K, J. (2019). Cruise brand experience: Functional and wellness value creation in tourism business. International Journal of Contemporary Hospitality Management (SSCI), 31(5), 2205-2223.
Back, K, J., Lee, C., Ahn, J., & Schmitt. (2019). A Mixed method approach to developing a multidimensional scale for gambling fallacy in the Korean context. International Gambling Studies (SSCI), 19(2), 220-240.
Ahn, J. (2019). Consideration of rosy-and blue-side attachment with integrated resort brands. Journal of Destination Marketing & Management (SSCI), 13, 1-9.
Ahn, J., Back, K. J., & Choe, Y. (2019). Customers’ needs satisfaction: A scale validation with refinement in the integrated resort setting. International Journal of Hospitality Management (SSCI), 82, 39-47.
Ahn, J., Lee, C. K., Back, K. J., & Schmitt, A. (2019). Brand experiential value for creating integrated resort customers’ co-creation behavior. International Journal of Hospitality Management (SSCI), 81, 104-112.
Ahn, J., Back, K. J., & Lee, C. K. (2019). A new dualistic approach to brand attitude: The role of passion among integrated resort customers. International Journal of Hospitality Management (SSCI), 78, 261-267.
Ahn, J., Back, K. J., & Barišić, P. (2019). The effect of dynamic integrated resort experience on Croatian customer behavior. Journal of Travel & Tourism Marketing (SSCI), 36(3), 358-370.
Ahn, J., & Back, K, J. (2019). The role of autonomy, competence, and relatedness: Applying self-determination theory to integrated resort setting. International Journal of Contemporary Hospitality Management (SSCI), 31(1), 87-104.
Park, J., Ahn, J., Thavisay., & Ren, T. (2019). Examining the role of anxiety and social influence in multi-benefits of mobile payment service. Journal of Retailing and Consumer Services (SSCI). 47, 140-149.
Ahn, J., & Back, K, J. (2018). Beyond gambling: mediating roles of brand experience and attitude. International Journal of Contemporary Hospitality Management (SSCI), 30(1), 3026-3039.
Ahn, J., & Back, K. J. (2018). Antecedents and consequences of customer brand engagement in integrated resorts. International Journal of Hospitality Management (SSCI), 75, 144-152.
Ahn, J., & Back, K, J. (2018). Integrated Resort: A Review of Research and Directions for Future Study. International Journal of Hospitality Management (SSCI), 69, 94-101.
Ahn, J., & Back, K. J. (2018). Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective. Journal of Travel & Tourism Marketing (SSCI), 35(4), 449-460.
Ahn, J., Park, J. K., & Hyun, H. (2018). Luxury product to service brand extension and brand equity transfer. Journal of Retailing and Consumer Services (SSCI), 42, 22-28
Lee, S., Park, J., Hyun, H., Back, S., Lee, S. B., Gunn, F., & Ahn, J. (2018). Seasonality of consumers’ third-party online complaining behavior. Social Behavior and Personality (SSCI), 46(3), 459-470.
Park, J., Ahn, J., & Yoo, W. S. (2017). The Effects of Price and Health Consciousness and Satisfaction on the Medical Tourism Experience. Journal of Healthcare Management (SSCI), 62(6), 405-417.
Ahn, J., & Park, J. (2016). Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service. Human Factors and Ergonomics in Manufacturing & Service Industries (SSCI), 26(6), 728-739.
